The majority of buyers original DVD movie "The Girl With the Dragon Tattoo" was confused and almost return back DVDs they buy. Because the design of the DVD is very similar to pirated DVDs.
There was no special cover with interesting pictures like the one on the other original DVD movies. There is only a piece of simple DVD with "The Girl With the Dragon Tattoo" irregular as carelessly written using the markers.
Once confirmed, as it turns out perilis Sony Pictures film "The Girl With the Dragon Tattoo" was deliberately designed the DVD movie like that. According to Sony, the design fits with the theme carried by the film "The Girl With the Dragon Tattoo".
Sony also apologized for any confusion caused by new ideas on the design of his own DVD. Really had buyers are confused by DVD is a bit messy look, but now, Sony's idea seems to even increase the interest of consumers to buy the DVD design "piracy" is.